奔馳G350發布暨2020天地即征途啟動儀式
任時光荏苒，唯傳奇永恒
奔馳G350發布暨2020天地即征途啟動儀式
Mercedes-Benz G 350 Launch
and SUV Journey 2020 Kick-off
2020年9月6日，奔馳G350在敦煌發布。本次發布會選址在一個前有大漠風沙千年呼嘯，后有莫高窟大盛通融之地，完美地襯托出奔馳SUV家族“征服四方”的魄力。今年，天地即征途啟動儀式加入了全新G級越野車，豐腴了奔馳SUV家族生來探索世界，解鎖不拘于時代視野的特性。
Mercedes Benz G350 launch and SUV journey 2020 kick-off held in Dun Huang where it is a historical and cultural place with abundant of ancient Chinese art and frescoes. It perfectly matches Mercedes Benz SUV family’s features, showing its strongest characters, and the power to discover and absorb the multifaceted world.
開場視頻 The OPENING
在開場視頻的設計中，菱視為發布會創作了一場極具西域風情的視覺盛宴。為了更好地展示敦煌文化，創意組前期對敦煌文化、元素、不同時期色澤的變化等，進行了大量的研究。配合飛天舞蹈的演繹，最終將這個褪色千年的古老文化，重新鮮活地呈現在大屏之中。
The concept of the opening video referred to the culture of Dun Huang Mogao Grottoes. In pre-production period, in order to eventually present a vivid and prosperity Dun Huang dynasty, SPECTRO creative team did a plenty of researches on the western region grottoes such as the symbol of the grottoes culture and the change of the colors and tones in different periods.
出車視頻 The Car Reveal
G350發布環節最大的亮點是將敦煌畫師的現場作畫還原到大屏幕上，讓新車首先在畫中亮相登場。在打破二維的枷鎖“沖”出屏幕后，再來回“穿梭”于畫與現場之中，大氣呈現G Class“傳奇再臨”的風范。該環節是本次發布會視頻創作的重點和難點，包括前期與敦煌畫師討論構圖并以最佳方式呈現動畫、逼真地在大屏上還原新車的每一個細節、以及CG車與真車交匯點的完美銜接的計算等。
The most significant part of the event is car reveal. For impressing the audience at car launch moment, the 3D animated G350 was firstly shown on the screen, then the 3D car had a rapid off-road driving performance and rushed out of the screen from the painting by coherently dovetailing a real G350 at the edge, which made G350 look “alive” from the screen.
work in process - 3D car model
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CREDITS
CLIENT : Mercedes Benz
AGENCY : ACTIVATION EVENTS
CONTENT PRODUCED BY : SPECTRO VISUALS
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