漢堡王用各種「神料」做了一只漢堡，如 2020 年一樣難吃！

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舉報 2020-12

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如果 2020 年是一只漢堡，它吃起來會是什么味道呢？

漢堡王出手，就知有沒有。2020 年12月，巴西漢堡王攜手創意代理商 David 圣保羅，制作出了一只味覺極其刺激的漢堡，用「那味兒」來形容 2020 年帶給人們的直觀感受。

Burger King: The 2020

題為《2020 The 2020》的廣告片中，肉眼可見的，這只漢堡的內容極其驚人，據悉是根據品牌在網絡上發出征集后得到的配料：雞爪子、方面便、爛蝦，以及各種不知名醬料，看過一眼便無力咀嚼。

視頻中，受邀前來嘗試漢堡的民眾，紛紛露出不適的表情。

好在漢堡王不會大面積售賣此漢堡，只是一次營銷活動而已。

Credits

Advertising Agency: DAVID SP, Brazil
Global CCO & Partner: Pancho Cassis
MD, Global COO: Sylvia Panico
VP creative officer: Rafael Donato
Executive Creative director: Edgard Gianesi
Associated creative directors: Rogério Chaves, Fabrício Pretto
Art diretor and writer: Thiago Ferreira, Lucas Vigliar
Account Team: Carolina Vieira, Rafael Giorgino, Juliana Chediac, Martina Adati
Producer: Fabiano Beraldo, Fernanda Peixoto
Programmer: Daniela Bombonato, Carolina Silva
Media: Marcia Mendon?a, Mateus Madureira, Felipe Braga, Renata Oliveira
Innovation and Tecnology: Toni Ferreira, Gustavo Nanes
Social Media: Lucas Patrício
Data Intelligence: Mailson Dutra, Ana Veiga
Client approval: Ariel Grunkraut, Thais Nicolau, Filipe Botton, Natalie Bursztyn, Stephanie Pellin, Maria Eduarda Darme, Vinícius Simon de Freitas
Film production company: Nation Filmes
Film Director: Léo Ferraz
Photography director: Lucas Satti
Director’s first assistant: Priscila Moreira
Executive Producer: Eduardo Sallouti
Account Team: Jessyca Lopes
Production coordinator: Yeda Mariani
Post-production coordinator: The End
Sound producer company: Carbono Sound Lab
Producer: Zé Godoy
Sound design/ Finalization: Caio Zan, Zé Godoy
Coordinator: Ligia Barros
Account Team: Gabi Takan
Speaker: Zema