Swarovski: 2014閃耀你的360度 互動裝置
每年圣誕節，施華洛世奇都會在各城市地標搭建風格各異的圣誕樹，一年一度的圣誕樹亮燈儀式已成為施華洛世奇品牌全球標志性慶典，今年我們為品牌帶來“閃耀你的360度”互動活動，線上線下同時傳播，助力品牌成為圣誕季的焦點與話題。
活動同期在上海和成都人流最密集的商場進行，用戶完成拍照后去商場施華洛世奇完成簡單注冊，即可通過掃描手中二維碼卡拿到并分享自己的360度炫酷靚影。整個流程非常簡單便捷，每天有近百人參加拍照并被引導至店鋪，最終有近萬人參加了活動，近90萬個微信微博分享。
Every year for christmas, Swarovski Christmas trees can be seen in front of different landmarks in different cities. With the lighting up event of the tree, it has become the global ceremony for the brand. For this special event, we leaded the project to foster this spirit to every participant by designing and producing the “2014 Sparkling Christmas” 360o digital campaign.
The
digital campaign had an online & offline publicity, which helped Swarovski
to enhance their brand image and become the highlight attraction during the
Christmas season.The event was held in high traffic shopping mall around
Shanghai and Chengdu at the same time.
Everyday hundred of people were attracted to take a 360o video. In order for them to receive the video, each participant collected a QR code with which they had to go to the Swarovski boutique to register with their information to retrieve their video afterwards. With this method, the user flow was easily managed and intrigued people to leave their information to Swarovski.
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