One Story Away
作為全球領先的流媒體娛樂平臺，Netflix 于近日在27個國家的平臺釋出了新的品牌廣告片《One Story Away》。短片畫面以一個紅色視頻進度條作為視覺鏈接，呈現了近年多部具有代表性的 Netflix 原創作品的片段，包括《婚姻故事》、《怪奇物語》、《性教育》等。
品牌副總裁Eric Pallotta表示："故事是強大的。觀看故事給我們帶來了各種不同的情緒和從未見過的視角，甚至讓彼此感到更親近。"Netflix 旨在通過這條短片讓觀眾體會到品牌的核心價值觀：匯集全球創作者對于講故事的熱情，用一個好故事，拉近所有人的心。
視頻文案
Here you are
the beginning.
Your first step into the unknown
Maybe you do not know what it is like
To be the most powerful person in the room
Or the most wanted person on the planet
Maybe you do not know what it takes to lead a team
carry a dream,
to be the Pope or the other Pope
Maybe you do not know how it feels
to have your love revealed…
learn about love for the first time
or to learn to love yourself
maybe you do not know what it is like to live life behind bars
for a crime you did not commit
Or how it feels to lose your world
flip your world
guard the world
or run the world
Sure, there is a lot you may not know,
but that is exactly what makes a story worth watching.
Because in the end
we are only one story away.
Because in the end
we are only one story away.
除了投放本土化配音的在線視頻，“One Story Away”還將涉及多倫多、倫敦和東京等城市的戶外廣告牌的投放。
Campaign 部分視覺
Credits
Client: Netflix
Agency: AKQA
Strategy: AKQA & Ricebowl Strategy
Production: Stink
Sound: Wave
Music: Andy and Robert from Manchester Orchestra
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