護舒寶“為你數(shù)羊”互動App
近日，上海Leagas Delaney為護舒寶舒睡系列推出“為你數(shù)羊，助你好睡”Campaign，旨在擴大產(chǎn)品在香港和臺灣的銷量和知名度。
港臺兩地的職場女性工作壓力大，經(jīng)期受激素影響，睡眠質(zhì)量普遍不高。結(jié)合產(chǎn)品的夜用特性，Leagas Delaney希望借這次推廣，舒緩消費者情緒，給她們一夜好眠。
活動將“數(shù)綿羊”這一傳統(tǒng)助眠方式帶入了互動體驗中，但用戶無需親自數(shù)數(shù)。只需通過手機端進入互動頁面，不觸碰手機，就不斷會有可愛的綿羊跳出來，系統(tǒng)會自動幫你數(shù)羊。手機靜置的時間越久，得到的綿羊數(shù)就越多，最后根據(jù)所計數(shù)的綿羊數(shù)排名送出試用好禮。
該互動在香港和臺灣兩地同時上線，短短十天內(nèi)已獲得4萬多的點擊互動量。截止目前，綿羊數(shù)已達到15萬只，并還在不斷增長中
護舒寶甜睡系列是香港銷量第一的特長夜用衛(wèi)生巾，1秒瞬吸，挑戰(zhàn)0側(cè)漏，在“那幾天”為女性用戶帶來一夜好睡。
P&G’s Whisper – Count Sheep and Get a Good Night’s Sleep
It’s hard enough for the busy women of Hong Kong and Taiwan to get some rest at night. Let alone during their period. P&G Whisper wanted women to know that they’re here to provide a comfortable night’s rest no matter what time of the month.
Introducing “Counting Sheep” – a social and mobile campaign in collaboration with Leagas Delaney – putting a clever spin to the traditional method of counting invisible sheep, Leagas Delaney encourages you to activate the application on your mobile phone before going to sleep.
Once the app is activated, cute and cuddly sheep will begin to jump through the air, counting up one by one. Touch the phone, and the counter will reset! Every night, a leaderboard of who counted the most sheep will be posted on Facebook, and great gifts await those who are well rested!
Within 10 days of being launched, 40,000 users already participated in getting a better night’s rest. An interesting fact to add to the campaign so far: 150,000 sheep counted (and counting!)
P&G Whisper is Hong Kong’s Number 1 Night Time Feminine Hygiene product. 1 Second absorption for a 0 leak night.
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