英特爾發布全新視頻互動網站, 力推睿頻加速新技術
URL: http://minisite.youku.com/tbcore/
英特爾中國3月28日, 在優酷平臺上發布了全新互動網站, 推廣睿頻加速技術。
網站以創新的方式將病毒視頻與攝像頭交互體驗完美的結合起來;
視頻通過一個聰明的變色龍, 在主人女友憤怒的情況下, 機智應變的故事, 巧妙的講述了睿頻加速技術在關鍵時刻, 隨需應變的特點;
同時, 互動網站結合視頻內容, 通過攝像頭互動使消費者體驗到隨需應變的效果。
網站本身集合了社會化媒體分享功能, 將體驗后的成就及時分享給好友, 充分的體現了病毒營銷的傳播立意
Intel launched a new interactive campaign to promote turbo boost technology
Intel Turbo boost campaign has been launched on 28th March, as well as hosting in Youku platform. It is the 1st time to leverage innovated approach to integrate viral video & webcam minisite, the viral video tells a smart chameleon, which shows the tremendous resilience and resourcefulness to deal with the angry girlfriend of lord. It is ingenious to dig consumer insight with smart performance of product benefit. Meanwhile, Social media is crucial vehicle to create & amplify buzz for this campaign, which has been embedded to interactive part, and let consumer be easy way to share it with their friends with interesting word.
Digital Agency: MRM
Media Agency: OMD
Media Platform: Youku 優酷
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