The Punishing Signal
城市道路的噪音污染一直讓孟買警局頭疼，于是他們請來 FCBIndia Advertising LLP（孟買）和 FCB Global（紐約）一起解決這個問題。很快，他們發(fā)布了一項名為“The Punishing Signal”的活動。
他們使用特殊的分貝計連接到全市的交通信號燈上。當分貝超過危險的85分貝時，信號燈的計時器就會自動復位，迫使人們在信號燈前等待更長時間。這是為了 "懲罰 "那些司機的不耐煩，告訴他們，如果他們按更多次喇叭，他們將不得不等待更多的時間。
孟買警方表示："按喇叭是不好的習慣，也是交通不守規(guī)矩的行為。不幸的是，許多孟買人沉迷于肆意按喇叭。按喇叭會造成噪音污染，傷害耳膜，增加心率，造成交通混亂，造成壓力。"
"不必要的按喇叭是一種威脅，每個人都認識到了，但卻沒有什么辦法遏制。這個小實驗是孟買警方為在孟買創(chuàng)造更好的道路紀律所做的眾多嘗試之一。希望能鼓勵孟買人少按喇叭，創(chuàng)造一個無噪音、無壓力的通勤環(huán)境。"
項目信息
品牌/廣告主
Mumbai Police
營銷機構(gòu)
Creative Agency 創(chuàng)意代理商
FCBIndia Advertising LLP 孟買
參與者
獎項榮譽
2021
Cannes Lions
Brand Experience & Activation | Not-for-profit / Charity / Government
Bronze
2021
Cannes Lions
Health&Wellness | Non-profit / Foundation-led Education & Awareness
Silver
2021
Cannes Lions
Outdoor | Single-market Campaign
Bronze
2021
Cannes Lions
PR | Not-for-profit / Charity / Government
Silver
2021
Cannes Lions
Outdoor | Ambient Outdoor
Silver
2021
Cannes Lions
Outdoor | Social Behaviour
Bronze
2021
Cannes Lions
Health&Wellness | Non-profit / Foundation-led Education & Awareness
Gold
2021
Spikes Asia
Healthcare
Silver Spike
2021
Spikes Asia
Creative Strategy
Silver Spike
2021
Spikes Asia
Outdoor
Silver Spike
2020
D&AD Awards
Impact | Initiative/Not for Profits
Graphite Pencil
2020
D&AD Awards
Experiential | Public Environments
Yellow Pencil
2020
D&AD Awards
Media | Use of Press & Outdoor
Yellow Pencil
2020
D&AD Awards
PR | Low Budget Campaigns
Graphite Pencil
2020
The One Show
Health, Wellness & Pharma | Out of Home | Health & Wellness
Merit
2020
The One Show
Branded Entertainment | Experiential | Brand Installations
Merit
2020
The One Show
Out of Home | Experiential & Installations | Brand Installations
Merit
2020
The One Show
Creative Effectiveness | Creative Effectiveness | Non-Profit / Charity
Merit
2020
The One Show
Experiential & Immersive | Craft | Use of Sound
Merit
2020
The One Show
Interactive & Online | Digital Experiential | Interactive Digital Installations
Gold Pencil
2020
The One Show
Health, Wellness & Pharma | Direct Marketing
Merit
2020
The One Show
Experiential & Immersive | Events / Stunts / Competitions
Merit
2020
The One Show
Health, Wellness & Pharma | Public Relations
Bronze Pencil
2020
The One Show
Direct Marketing | Out of Home | Billboards & Transit
Gold Pencil
2020
The One Show
Creative Effectiveness | Single Country or Region | Non-Profit / Charity
Merit
2020
The One Show
Direct Marketing | Non-traditional & Guerrilla Marketing
Gold Pencil
2020
The One Show
Creative Use of Data | Creative Use of Data | Real-Time
Merit
2020
The One Show
Health, Wellness & Pharma | Experiential / Immersive / Events
Bronze Pencil
2020
The One Show
Experiential & Immersive | Responsive Environments
Merit
2020
The One Show
Social Media | Stunts & Activations
Bronze Pencil
2020
AD STARS
Interactive | Sectors | Not-for-profit/Charity/Government
Crystal
2020
AD STARS
Outdoor | Sectors | Not-for-profit / Charity/ Government
Silver
2020
AD STARS
Branded Viral Videos
Gold
2020
AD STARS
PR | Sectors | Not-for-profit / Charity/ Government
Gold
2020
AD STARS
Film | Sectors | Not-for-profit/Charity/ Government
Silver
2020
AD STARS
Diverse Insights
Silver
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