F(x)Lab Works | The ULSUM RADIO is in vogue NOW

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舉報 2020-03

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近日，ULSUM 微信小程序 1.0 新鮮上線。在 45 天的項目時間里，F(x)Lab 與 ULSUM 通力協作，圍繞播客節目「ULSUM RADIO」打造個性鮮明的數字產品，帶給受眾非同凡響的感官體驗。

Recently, the ULSUM WeChat Mini Program 1.0 has been launched. In 45 workdays, F(x)Lab and ULSUM focused on ULSUM RADIO, the popular podcast series, to co-produce this unique digital product. It provides the audience with the most awesome sensory experience.

運動 / 潮流裝備媒體

Influential Sports / Fashion Media

成立于 2015 年，潮流文化運動裝備媒體 ULSUM 一直致力把新鮮事物，用最「ULSUM」的視覺帶給受眾。「原創」、「年輕」、「觀點」、「熱愛」、「效率」是 ULSUM 品牌的關鍵詞。

Founded in 2015, ULSUM has always been committed to bringing the latest sneakers and many other new things to the audience with the most awesome vision. ORIGINAL, CREATIVE, YOUTHFUL and EFFICIENT are the keywords of ULSUM.

"ULSUM is awesome."

? ULSUM

深耕微信、微博等社交媒體生態圈數年，ULSUM 憑借眾多精彩的原創視頻以及深度球鞋內容，收獲大批忠實讀者，在業內口碑甚佳。2020 年初，醞釀已久的「ULSUM RADIO」播客節目正式開播，用聲音代替鏡頭，講述 ULSUM 不為人知的種種故事。

For several years, ULSUM has been deeply involved in the social media ecosystem like WeChat and Weibo. With many splendid original videos and in-depth sneaker reports, ULSUM has gained a large number of loyal readers and has a good reputation in the industry. At the beginning of 2020, the long-awaited ULSUM RADIO podcast series was officially launched, using the sound instead of the lens to tell all the hidden stories of ULSUM.

解鎖微信版圖

Unlock WeChat Ecosystem

盡管「ULSUM RADIO」陸續入駐 Apple Podcasts 和 Spotify 等主流播客平臺，品牌影響力迅速擴大，然而如何在坐擁 11.64 億月活的微信生態圈創造更優質的用戶體驗，依舊是 ULSUM 品牌發展的核心議題。由此，ULSUM 寄意于微信小程序，進一步解鎖數字版圖。

With the rapid expansion of brand influence, ULSUM RADIO has successively settled in Podcast, Spotify and many other mainstream podcasting platforms. However, it is still a core part of ULSUM brand development to create a better user experience in the WeChat ecosystem, whose number of monthly active accounts was 1.164 billion in 2019. Therefore, ULSUM takes WeChat Mini Program as an important step to unlock more territory in the field of the digital world.

博采眾家之長

Produce the Best of All

ULSUM 與 F(x)Lab 團隊經過深度交流，分析國內外各大播客平臺設計上的優劣所在，博采眾家之長，刪繁就簡，由此定制出 ULSUM 微信小程序的產品原型并進行開發。

After several in-depth discussions between ULSUM and the F(x)Lab team, we analyzed the advantages and disadvantages of existing mainstream podcasting platforms. The prototype of the ULSUM WeChat Mini Program is designed and developed by absorbing the best of all other platforms and cutting out the superfluous.

Design Process

? F(x)Lab

ULSUM 微信小程序 1.0 以「ULSUM RADIO」為核心模塊，旨在提供最純粹的播客收聽體驗。沒有形形色色的廣告植入，沒有令人分心的繁雜按鈕，只需打開小程序，選擇期數，點擊跳轉至感興趣的部分，沉浸其中，體驗美好。

ULSUM WeChat Mini Program 1.0 takes ULSUM RADIO as its key module. It is aimed to provide the audience with the most vivid and complete experience. There are no annoying advertisements or distracting buttons. All you need to do is to open the ULSUM WeChat Mini Program, select the recent episode, click the listed subheading to jump to the part you like, immerse in it, and have a good time.

打造鮮活體驗

Shape An Awesome Experience

有別于風頭正勁的社交電商小程序，F(x)Lab 在此次合作中，專注于用最前沿完備的設計與技術，去呈現 ULSUM 最精良走心的內容。內容導向型的 ULSUM 微信小程序，為運動裝備文化在微信生態圈的傳播開拓了嶄新的想象空間。

Different from the rising Social E-Commerce WeChat Mini Program, F(x)Lab focused on presenting the most appeal and excellent content produced by ULSUM with the most cutting-edge and complete design and technology in this co-creation. The content-oriented ULSUM WeChat Mini Program opens up a new imagination space for the communication of sneaker culture in the WeChat ecosystem.

而這一切，僅僅是個開始。

All this is nothing but the beginning.

關鍵節點

Key Milestones

2020 年 1 月

ULSUM 委任 F(x)Lab 為其數字產品研發合作伙伴，打造 ULSUM 微信小程序。

January 2020

ULSUM appointed F(x)Lab as its digital product research and development partner to co-produce the ULSUM WeChat Mini Program.

45 天

在 45 個工作日內，ULSUM 和 F(x)Lab 圍繞小程序 1.0 版本的核心模塊 —— ULSUM RADIO，完善設計并進行開發。

45 Days

In 45 workdays, ULSUM and F(x)Lab focused on ULSUM RADIO, the key module of the ULSUM WeChat Mini Program 1.0, to refine the design and develop the product.

2020 年 3 月

ULSUM 微信小程序 1.0 版本發布。

March 2020

The ULSUM WeChat Mini Program 1.0 is launched.

長按小程序碼暢游 ULSUM RADIO

Long press the code to enjoy the ULSUM RADIO