可口可樂 - 2010上海世博會(huì)可口可樂展館 體驗(yàn)網(wǎng)站
URL: http://pavilion.expo.cn/e1022/ssize/htm/index.html
Coca-Cola online pavilion for Shanghai 2010 Expo emphasized several animated roles and exciting interactive experiences to express its “Happiness Trip” theme. It mainly invites guests to play the interactive games in Coca-Cola online pavilion. Professional interactive techniques have been applied into each part which combined the cartoon roles with 3D pavilion spaces effectively. The “Happiness Factory” will definitely attract all the guests.
Amber communication Successfully promoted the Coca-cola Happiness Factory 3D virtual pavilion through the established 2010 Shanghai EXPO online platform and SNS and gained an accumulative traffic of 10 million+ single IP visitations to the site within 60 days and contributed directly to the EXPO Coco-cola pavilion of being the Top 5 among the EXPO corporate pavilions
2010上海世博會(huì)可口可樂館網(wǎng)上展館整體網(wǎng)站的創(chuàng)意規(guī)劃設(shè)計(jì)制作。
品牌“體驗(yàn)”要求明確, 不能流于簡(jiǎn)單的三維游覽或建筑3D漫游介紹, 必須由角色鮮明的精彩動(dòng)畫, 豐富有趣的交互體驗(yàn)來表達(dá)“歡樂”之旅的主題。基于“永不落幕的網(wǎng)上世博會(huì)”的概念, 將使品牌傳播的時(shí)間和影響力得以無限延伸。
PV/UV
瀏覽人數(shù)始終位于網(wǎng)上展館企業(yè)館類別榜首, 并以優(yōu)勢(shì)領(lǐng)先。
上線首日關(guān)注度高, 同一用戶多次重復(fù)瀏覽。
每次更新或者增加新的flash交互游戲, PV及UV值都會(huì)有一個(gè)峰值增長(zhǎng)。
英文版上線后, PV及UV值有增長(zhǎng)趨勢(shì)。
截至10月底, PV數(shù)值逼近700萬。
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