明日世界之旅 -舍弗勒上海安亭展廳-

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舉報(bào) 2020-02

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在明日世界中‘馳騁未來’

舍弗勒上海安亭展廳

Drive Tomorrow Forward

Schaeffler Showroom Shanghai

作為擁有專業(yè)經(jīng)驗(yàn)和深厚歷史的家族企業(yè)，舍弗勒集團(tuán)（Schaeffler）積極活躍在汽車制造、工業(yè)制造和航空航天領(lǐng)域，并且通過其卓越的技術(shù)幾乎成為全球所有汽車制造商和供應(yīng)商可靠的合作伙伴。2018年，VAVE協(xié)同安寶示（Ambrosius）有幸受托將安亭產(chǎn)品展廳改造為舍弗勒的創(chuàng)意展廳。

As a rich historical family company with excellent products and solutions, Schaeffler group is active in the automotive, industrial and aerospace industries, and has become a reliable global Automotive and Industrial supplier through its outstanding technology. In 2018, VAVE teamed with Ambrosius to turn the Anting product showroom into a creative Schaeffler's showroom.

我們的世界正在高速運(yùn)轉(zhuǎn)，不斷進(jìn)步。VAVE結(jié)合“未來機(jī)動性”(Mobility For Tomorrow)的發(fā)展方向和四大核心區(qū)域，以現(xiàn)代感的設(shè)計(jì)體現(xiàn)出舍弗勒的創(chuàng)新精神。

Our world today is progressing at a high speed. VAVE combines the development direction of "Mobility for Tomorrow" and the four core areas, reflecting the innovative spirit of Schaeffler with a modern design.

我們利用互動化的空間設(shè)計(jì)提高參與觀眾、體驗(yàn)空間和內(nèi)容載體之間的聯(lián)動性，提升品牌形象。通過提高參與感完善觀眾對于品牌理念和產(chǎn)品的認(rèn)知度。在450平圓柱形體量的空間中沿梯而上，觀者將進(jìn)入VAVE與舍弗勒精心準(zhǔn)備的明日世界之旅。

We used interactive space design to enhance the coherence between participants, experience space and content. Trying to enhance Sheaffler's branding. Improve the audience's awareness of the brand value and products by increasing participation. Walking up the steps in a 450-sqm cylindrical space, the visitors can join in the journey of 'Tomorrowland' by VAVE and Schaeffler.

WELCOME

作為展廳的第一印象，入口也應(yīng)該被規(guī)劃為展示內(nèi)容的一部分。接待處墻面設(shè)置LED滾動屏，用充滿科技感的方式邀請觀眾“步入未來”。

As a first impression of the exhibition hall, the entrance should also be planned as part of the display. The wall of the reception is equipped with LED scroll screen, inviting the participants to "Step Into the Future" technologically.

明日之鑰

Key to tomorrow

作為一段旅程的開始，入口處純白色的背景配上簡潔的一行“Mobility for tomorrow”點(diǎn)明主題，同時(shí)勾起觀眾好奇心。

At the begining of the journey, the plain white background at the entrance is highlighted by a simple line "Mobility for tomorrow" to point out the theme and arouse the curiosity of the audience.

沿階而上，展現(xiàn)在參觀者眼中的是開放式的展示空間。空間采用模塊化元素提高展示統(tǒng)一性，營造出干凈利落的未來科技感。

Walking up the steps, visitors can see an open exhibition space with modular elements, which are used to enhance spatial uniformity, creating a clear sense of future science and technology.

觀者到達(dá)二層展示空間后即可沿環(huán)形展示廊道進(jìn)行參觀。廊道的一側(cè)設(shè)置內(nèi)層LCD與外層透明屏幕聯(lián)動，可供觀者查閱公司相關(guān)介紹，包括集團(tuán)歷史、大中華區(qū)簡介。另一側(cè)設(shè)置LCD移動屏幕與燈箱寫真展示技術(shù)發(fā)展藍(lán)圖。

There is a circular exhibition corridor on the 2nd floor.

One side of this is an interactive screen with LCD and transparent screen, which allow visitors to know the company's information, including the history and the introduction of Greater China. The other side, LCD mobile screen and lightbox photo background illustrate the company's development blueprint.

未來探索

Exploration in tomorrow

觀者在進(jìn)入環(huán)形廊道的后半部分時(shí)到達(dá)參觀旅程的下一章：未來探索。

In the left part of the corridor, the viewer enters into the next chapter: Exploration in Tomorrow.

在展示區(qū)塊中內(nèi)嵌幻影成像裝置，演示與舍弗勒集團(tuán)緊密相關(guān)的世界藍(lán)圖——智能生態(tài)系統(tǒng)（smart eco-system）。

A hologram device is embedded in the display block to demonstrate the world blueprintclosely related to the Schaeffler Group -- the smart eco-system.

緊隨其后的是這一章節(jié)中的技術(shù)理論核心展示區(qū)域：能源鏈、環(huán)保驅(qū)動以及都市機(jī)動性。

It is followed by the core areas of technology theory presented in this chapter: Energy chain, Eco-friendly drives and Urban mobility.

架構(gòu)基礎(chǔ)

Foundation of tomorrow

順梯直下，觀眾來到展廳的一層區(qū)域——“架構(gòu)基礎(chǔ)”展示區(qū)。展廳焦點(diǎn)中心停放著結(jié)合40多件舍弗勒產(chǎn)品和技術(shù)開發(fā)的"Glass Car"。

Straight down, visitors arrive at the first floor, "Foundation of Tomorrow" area. A Glass Car is laid out in the center, which combines with more than 40 Schaeffler products and technologies.

LED矩陣式屏幕組合成網(wǎng)格式的數(shù)字天穹。直達(dá)天穹的幾面LED豎屏環(huán)繞其周，配合LED Floor一同變換影像，創(chuàng)造充滿科技感的沉浸氛圍。

LED matrix screens are combined into a digital sky doom in mesh format. The Glass Car under it is surrounded by LED vertical screens, which are directly to the doom. These devices are cooperate with the LED floor to transform the image, creating an immersive atmosphere of science and technology.

舍弗勒工業(yè)產(chǎn)品模塊展臺錯(cuò)落放置在LED豎屏間。

Schaeffler industrial modules stand between LED vertical screens.

過去與現(xiàn)在與未來相互嵌套、影響。一場完整的展示旅程以“成為未來的一部分”（Be a part of tomorrow）結(jié)束。

Past, present and future are influenced by each other. Together we drive tomorrow forward, a whole tour ends with "Be a part of tomorrow."

客戶：舍弗勒上海
主題：馳騁未來
面積：450 平方米
創(chuàng)意：VAVE Studio
設(shè)計(jì)：VAVE Studio
搭建：安寶示

Client: Schaeffler Group Greater China

Theme: Drive Tomorrow Forward
Size: 450 sqm
Concept: VAVE Studio
Design: VAVE Studio
Construction: Ambrosius