如何讓現(xiàn)實(shí)與虛擬世界的邊界變得模糊?這里有一個(gè)實(shí)驗(yàn)。
VAVE首創(chuàng)新技術(shù)為打造多重交互的全沉浸式RV體驗(yàn)
VAVE invented a new technology blurring the boundaries between the real and virtual world .
RV (Real Virtual Reality) —— 這個(gè)新名詞對于整個(gè)行業(yè)可以說是極為新鮮且從未有過的，這正是VAVE和多媒體技術(shù)團(tuán)隊(duì)Miugo Digital為這次項(xiàng)目定制研發(fā)的全新技術(shù)。
RV (Real Virtual Reality) –– a new term to the experience design industry, is a new technology VAVE studio and digital media team Miugo Digital has developed for this project, a groundbreaking custom residential experience showroom for real estate companies.
一個(gè)為房地產(chǎn)品牌打造的極具開創(chuàng)性的住宅定制化體驗(yàn)展廳——?jiǎng)?chuàng)意設(shè)計(jì)公司VAVE Studio試圖在這個(gè)大小極有限制的空間里，通過RV (Real Virtual Reality) 一種業(yè)界首例的最新技術(shù)去表現(xiàn)內(nèi)容的無限可能性。
Through RV (Real Virtual Reality), one of the industry's first and latest technologies, VAVE Studio attempts to express the infinite possibilities of content in a limited space.
如同《黑鏡》第三季《急轉(zhuǎn)直下》（《Nosedive》）里的主人僅通過手勢操作便可隨心變幻家居場景的未來體驗(yàn)，在這個(gè)展廳中，人們只需佩戴無線眼鏡通過手柄觸碰真實(shí)物件便能自由進(jìn)行虛擬交互體驗(yàn)——控制智能家居設(shè)備或定制戶型等，體驗(yàn)虛擬與物理的多重交互。
Resembling the “Nosedive” episode from the Third Season of the British Sci-fi TV series “Black Mirror”, where the protagonist is able to alternate scenes to her desire with simple gestures. In this showroom, visitors can interactive freely. They can control smart home devices or customize floor plans with the help of the wireless glasses, and touch real objects through the console to experience virtual and physical interactions simultaneously.
“RV技術(shù)將開啟前所未有的空間體驗(yàn)”
“不同以往的VR或MR體驗(yàn)，只是合并現(xiàn)實(shí)和虛擬世界產(chǎn)生新的可視化環(huán)境，大多數(shù)情況觀眾只能與虛擬世界互動(dòng)卻不能與真實(shí)世界進(jìn)行物理互動(dòng)，比如不能隨意挪動(dòng)實(shí)物等，這往往容易給體驗(yàn)造成失真的不安全感。VAVE創(chuàng)意總監(jiān)Tobias Geisler說,“我們希望能創(chuàng)造一個(gè)更聰明有效的體驗(yàn)方式，讓虛擬可視化的交互與物理空間場景是實(shí)時(shí)匹配的。”
Different from VR or MR experiences, that creates a virtual world based on the real world and composed a new visual environment. In most cases, viewers can solely interact within the virtual world but cannot physically interact with the real world. For example, the visitor cannot move the object to their desire, which can lead to a feeling of insecurity. VAVE's creative director mentions “We would like to create a smarter and more efficient mean of experience, that align the interaction between virtual reality and physical space in real time.”
RV (Real Virtual Reality)技術(shù)其精妙之處在于，結(jié)合了VR的虛擬空間與其同比例的真實(shí)空間來創(chuàng)造一個(gè)可視聽可觸摸的全沉浸式的體驗(yàn)空間——也就是說VR眼鏡中所見的物體是實(shí)物可觸摸可互動(dòng)并實(shí)時(shí)匹配的。
The subtlety of RV (Real Virtual Reality) technology is that it combines the virtual space of VR with its real-world space to scale, to create a fully immersive experience space that can be seen and heard in VR glasses.
這也是VAVE精心開發(fā)并采用這個(gè)技術(shù)的意圖：讓體驗(yàn)者調(diào)動(dòng)視覺、聽覺、觸感全身感官以一種前所未有的全沉浸體驗(yàn)、以一種引人入勝的方式去更好了解品牌的產(chǎn)品服務(wù)，也希望從而創(chuàng)建一個(gè)科技新熱點(diǎn)，引發(fā)空間體驗(yàn)設(shè)計(jì)行業(yè)的更多可能性！
The aim behind the laborious development of this technology is clear, VAVE intends to provide a multi-sensorial experience to the visitors, one that invoke visual, auditory and tactile feelings. This immersive experience is an enthralling approach to better acknowledge the brand’s products and service to the visitors. VAVE is hoping to lead a new trend, that set of new possibilities in the experience space design industry.
另外值得一提的是展廳帶給觀眾的是無線實(shí)時(shí)并且可多人交互的全沉浸式體驗(yàn)，這意味著參觀者不再需要背負(fù)過分累贅的體驗(yàn)裝備，還能和朋友家人一起在輕松的游戲體驗(yàn)中享受住宅定制設(shè)計(jì)的樂趣。
Also worth mentioning, the exhibition space allows the viewer to have a wireless real-time immersive experience, where they can interact with multiple people at the same time. Visitors can enjoy the fun of customized design with friends and family, without the burden of carrying equipments.
當(dāng)然非同尋常的體驗(yàn)背后也意味著對VAVE團(tuán)隊(duì)更大的挑戰(zhàn)。
As the saying goes, no pain, no gain, the development of this project was a great challenge for VAVE's team.
由于該技術(shù)在此之前從未被運(yùn)用過，不僅軟件需要團(tuán)隊(duì)研發(fā)設(shè)計(jì)，而且在落實(shí)過程中遇到的各種問題我們只能通過大量的測試去自主解決，基本沒有可以借鑒和參考的案例。但在團(tuán)隊(duì)的共同努力下，最終成功地創(chuàng)造了這個(gè)令人振奮的項(xiàng)目。
Since this technology is the first of its kind, applying this technology to reality not only requires a team to develop the software. The team was also facing problems that can only be solved through endless testing, as there is barely any references to look for.
項(xiàng)目落成后，該展廳這種RV全新體驗(yàn)成為整個(gè)品牌售樓中心最具吸引力的部分，消費(fèi)者對此抱有極大的興趣，很多人表示“不僅能自由變換場景、觸摸這些家具，比如躺在床上、坐在沙發(fā)上等，還能夠和家人一起互動(dòng)且看到對方在場景中的虛擬角色，如此逼真的體驗(yàn)讓人不可思議”。
After completion, the RV experience has become the most attractive area of the entire Real Estate Sales Center, where consumers are drawn to it. From visitors feedbacks, this immersive experience not only provides them opportunities to switch scenes freely, but also allows them to touch and interact with the furnitures, such as lying in bed and sitting on the couch. In addition, they get to interact with friends and family’s virtual characters in the scene, and provides a remarkable realistic experience.
Customer: Jingrui Holdings LTD
Theme: “An Unlimited Space”
Occasion: Sales Center
Realization: Since Jan. 2019; In Wuhan
Size: 92.7sqm
Concept: VAVE Studio
Design: VAVE Studio
Media Production: Miugo Digital
Photo & Video: VAVE Studio
Size: 92.7㎡
vavestudio.cn
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