英國館豆瓣Campaign

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舉報 2010-07

掃描,分享朋友圈

URL: http://www.douban.com/minisite/ukculture

2010上海世博會英國館旨在推廣英國的文化,藝術,體育,商業以及環保倡議,通過豆瓣的戰略引導網友共同對這些問題進行討論,并參與其中的活動.

此前,英國館在豆瓣上的活動有”我所愛的英倫-來自英國的書影音條目投票”和”靈感源自英倫”,前者顧名思義是中國粉絲為英國的電影,書籍以及音樂投票,后者是號召豆友根據英倫給他們帶來的靈感創作插畫,音樂或視頻作品,這個活動還吸引到了Keane樂團為其大力推薦.在活動開展的前10周,迷你站就吸引了超過100萬的瀏覽量,超過18萬的獨立訪問者以及2萬多名粉絲.在”靈感源自英倫”的比賽中,收到了250多件優秀的原創作品.

目前,迷你站正在推廣由英國主導的環保計劃,號召大家注意氣候變化,通過并提倡大家從身邊的小事做起,做個環保達人.

The UK Pavilion at Shanghai Expo 2010 promote British leadership in arts & culture, sports, business and environment initiatives. The Douban minisite campaign engages the Chinese online audience in discussing these topics and engaging in activities and competitions.

Recent campaigns promoted British arts & culture through user voting on British books, film, music and fashionas well as a competition focused on original user artworks inspired by the UK Pavilion with special introduction by British band Keane. In the first ten weeks, the minisite received over 1 million page views 180,000 unique visitors, 20,000+ fans and received over 250+ original art works.

Currently the minisite is promoting UK’s leadership in environment initiatives and promoting awareness of climate change, and inviting users to make their lives more environmentally friendly with daily tips and upload activities.