China advertising and marketing expert who has extensively worked with some of biggest blue-chip clients developing marketing programs and campaigns that are richly relevant and highly effective for the Chinese market.
Carter’s deep involvement with client’s business gives him a unique perspective that allows marketing and advertising campaign to be more effective, thus adding real value to client's business.
In his 24 years of brand marketing experience, Carter has worked with clients and brands like HSBC, Bank of Communications, Proctor and Gamble, Unilever, Dell, Samsung, China Mobile, China Telecom, McDonald's, Pepsi Cola, L'Oréal, Danone, Pernod Ricard and many more…
Throughout the years, Carter has led his teams to win many international and local creative and effectiveness awards. And he personally judge in the ROI festival, Greater China Effie and other awards shows.
And as China CEO, Carter lead the digital transformation of J. Walter Thompson and modernized the entire service offering driving JWT into state of hyper growth. In 2019 Carter was tasked with the merging of Wunderman and JWT in China. Combining and elevating existing teams to creating new and unique capabilities that’s much needed in the Chinese market.
展開(kāi)
China advertising and marketing expert who has extensively worked with some of biggest blue-chip clients developing marketing programs and campaigns that are richly relevant and highly effective for the Chinese market.
Carter’s deep involvement with client’s business gives him a unique perspective that allows marketing and advertising campaign to be more effective, thus adding real value to client's business.
In his 24 years of brand marketing experience, Carter has worked with clients and brands like HSBC, Bank of Communications, Proctor and Gamble, Unilever, Dell, Samsung, China Mobile, China Telecom, McDonald's, Pepsi Cola, L'Oréal, Danone, Pernod Ricard and many more…
Throughout the years, Carter has led his teams to win many international and local creative and effectiveness awards. And he personally judge in the ROI festival, Greater China Effie and other awards shows.
And as China CEO, Carter lead the digital transformation of J. Walter Thompson and modernized the entire service offering driving JWT into state of hyper growth. In 2019 Carter was tasked with the merging of Wunderman and JWT in China. Combining and elevating existing teams to creating new and unique capabilities that’s much needed in the Chinese market.
