職位描述 Job Description

PLTFRM seeks a creative and results-driven Social Media Content Specialist to join our dynamic creative team. The ideal candidate will develop, execute, and manage engaging content across various social media platforms for our clients in the FMCG fresh food, food products, beverages, and spirits industries.

PLTFRM正在尋找一位富有創意和結果導向的社交媒體內容專員加入我們的創意團隊。理想的候選人將負責為我們快速消費品、新鮮食品、食品產品、飲料和酒類行業的客戶在各大社交媒體平臺上開發、執行并管理發布引人入勝的內容。

KEY RESPONSIBILITIES

- Create and curate engaging content, including text, images, videos, and infographics, tailored for each social media platform.

- Collaborate with the creative and digital marketing teams to ensure cohesive storytelling and brand consistency amongst all assets created.

- Develop and implement social media content strategies that align with clients' brand objectives.

- Manage social media accounts, ensuring consistent brand messaging and tone.

-Monitor and analyse performance metrics to optimise content and campaign effectiveness.

-Engage with online communities, responding to comments and messages to foster a strong online presence.

- Stay updated on the latest social media trends, AI-tools, and best practices to keep our strategies competitive.

-創建和策劃引人入勝的內容，包括文字、圖片、視頻和信息圖表，針對每個社交媒體平臺量身定制。

-與創意團隊和數字營銷團隊合作，確保所有創作內容的故事敘述一致，并保持品牌一致性。

-制定并實施與客戶品牌目標一致的社交媒體內容策略。

-管理社交媒體賬號，確保品牌信息和語氣的一致性。

-監控和分析績效指標，優化內容和活動效果。

-與在線社區互動，回應評論和消息，培養強大的在線存在感。?-緊跟最新的社交媒體趨勢、AI工具和最佳實踐，確保我們的策略具有競爭力。

QUALIFICATIONS

- Proven experience as a Social Media Content Specialist or similar role, with a strong portfolio of successful social media campaigns.

-Proficiency in social media platforms (Red, Douyin, WeChat, Weibo, Bilibili, Zhihu, etc.) and content management tools.

-Proficiency in AI-based writing tools and technologies.

-Exceptional writing, editing, and storytelling skills, with an eye for visual design.

- Analytical mindset with the ability to interpret data and derive actionable insights.

- Excellent organisational and time-management skills, with the ability to manage multiple projects simultaneously.

- Fluent in Chinese and English.

-具有社交媒體內容專員或類似職位的豐富經驗，擁有成功社交媒體活動的優秀作品集。

-精通各大社交媒體平臺（如小紅書、抖音、微信、微博、嗶哩嗶哩、知乎等）及內容管理工具。

-熟練使用基于AI的寫作工具和技術。?-出色的寫作、編輯和故事敘述能力，并具備良好的視覺設計眼光。

-具有分析思維，能夠解讀數據并得出可操作的洞察。

-優秀的組織和時間管理能力，能夠同時管理多個項目。

-流利的中文和英文能力。

We are a Franco-Chinese creative agency founded in 2012.  We specialise in brand strategy, digital marketing, and e-commerce consultancy. We deliver innovative and impactful campaigns that translate into sales for our clients. We collaborate primarily with international FMCG brands in the wine, spirits, food, wellness, and personal care industries.

Our team thrives on creativity, collaboration, and pushing boundaries to produce award-winning works.

我們是一家成立于2012年的中法創意公司，專注于品牌戰略、數字營銷和電商咨詢。我們提供創新且富有影響力的營銷活動，幫助客戶實現銷售增長。我們的主要合作伙伴是國際快消費品牌，涵蓋酒類、食品、健康和個人護理等行業。 我們的團隊秉承創意、協作和突破邊界的精神，致力于打造獲獎作品。

Check out our work at www.pltfrm.cn. If you like what you see and are a social media enthusiast with a passion for crafting engaging content and a track record of delivering outstanding results, we would love to hear from you. Please send your CV, portfolio, and cover letter detailing your experience and vision for the role to[hr@pltfrm.cn].

查看我們的作品：www.pltfrm.cn。如果您喜歡我們的作品，并且是一位社交媒體愛好者，熱衷于創作引人入勝的內容，并且擁有交付卓越成果的成功經驗。，我們非常期待聽到您的聲音。請將您的簡歷、作品集以及詳細闡述您經驗和職位愿景的求職信發送至 [hr@pltfrm.cn]。